Consumer
Soda Startup Olipop to Hit $500 Million in Sales This Year
The brand, which started selling in 2018, is growing faster than previously reported as its sodas with less sugar than Coke and Pepsi win more shoppers.
Olipop was valued at about $200 million at the end of 2021, and its investors span Gwyneth Paltrow to Indra Nooyi, the former CEO of PepsiCo Inc.
Source: Olipop
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Soda startup Olipop Inc. is set to hit about $500 million in sales this year, more than double the $200 million it generated in 2023, as its healthier take on sugary drinks wins over more customers.
The company generated less than $1 million in revenue in 2019, according to co-founder David Lester. And now it’s also profitable, he said. That’s a rare feat among young food and beverage companies, no matter the popularity of the product.