Consumer News
Froot Loops Cling to Vivid Colors as Food Makers Face Dye Bans
The two companies formed from the Kellogg split are facing different challenges when it comes to additives.
Froot Loops sold in the US will keep their vibrant colors.
Photographer: Lucia Buricelli/BloombergThis article is for subscribers only.
Froot Loops will keep their artificially brightened colors. Some Pop-Tarts will lose them. Welcome to the ongoing experiment that is the American breakfast.
The two companies formed after Kellogg Co. split last year are now facing new regulations on the use of artificial food dyes, leaving them to chart their own courses in a controversial area for highly processed foods, especially those designed for kids