A Tiny Mediterranean Island Wants a Piece of the Global AI Frenzy
Malta is betting artificial intelligence can solve many of its biggest societal challenges and, perhaps, finally establish the island as a tech hub.
Valletta, Malta
Photographer: Geography Photos/Universal Images Group /Getty Images
At many companies, there are significant concerns that artificial intelligence will one day take on jobs traditionally done by humans. But at GO Plc, that’s not a fear — it’s the explicit goal.
GO, the leading telecom provider in Malta and one of the largest public companies in the country, is increasingly relying on AI to handle day-to-day tasks. AI tools now create about 20% of all marketing content for the company and about 30% of the code written. GO uses generative AI services to draw up all its legal contracts, which then get vetted by humans. And GO wants all of its 1,100-plus employees to learn to use generative AI to be more productive.