TikTok Limits State-Affiliated Media in Key Election Year
- State-affiliated accounts can only advertise in home countries
- The social media giant faces scrutiny around China’s influence
TikTok began experimenting with labeling state-affiliated accounts two years ago, and expanded the practice in 2023.
Photographer: Tolga Akmen/AFP/Getty ImagesThis article is for subscribers only.
TikTok is moving to limit the reach of state-affiliated media accounts, the company said Thursday, in a continuing effort to counter foreign influence during a key election year.
In a statement, the social network said accounts “that attempt to reach communities outside their home country on current global events and affairs” will not appear in users’ personalized feeds. State-affiliated media accounts will also be blocked from advertising on the app outside of their home countries.