Burger King to Launch $5 Value Meal to Hit Back at McDonald’s
Americans are cutting back on dining out, and fast-food chains are rolling out deals to spark demand.
Burger King’s offer will include a choice of one of three sandwiches, chicken nuggets, fries and a drink.
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The value war is on. Burger King is coming out with its own $5 meal deal, and will launch the offering ahead of McDonald’s, according to a memo obtained by Bloomberg News.
Burger King’s offer will include a choice of one of three sandwiches with nuggets, fries and a drink, according to the document. Franchisees had voted in early April to approve the deal. Now, the chain is looking to one-up a similar promotion from McDonald’s Corp.