Consumer

Walmart+ Membership Program Dips Into Health Care With Pet Perks

  • First health-care perk for Walmart+ focuses on pet telehealth
  • Retailers are adding benefits to programs to stay competitive
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Walmart Inc. is turning to furry friends to grow its membership program.

The retailer said it will add telehealth services for pets as a new benefit for Walmart+ users this year. The offering, which represents the program’s first health-care perk, is part of Walmart’s efforts to retain and add more users who pay $98 a year to get free online delivery and compete with rival Amazon.com Inc.