Taylor Swift Tour Gives European Economy a Boost, BofA Data Show
- Paris concert helps lift consumer spending in the city by 22%
- The Swift Effect also stimulated travel, tourism in Pittsburgh
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Consumer spending growth has slowed, but not for Taylor Swift fans traveling to Europe for the Eras Tour, according to Bank of America Corp.
The bank’s customers spent 22% more in Paris this month when the singer’s tour was in town, president of preferred banking Aron Levine said in an interview. Swift performed in the French capital from May 9 through May 12, just when the jump in spending registered.