China’s App Xiaohongshu Taps Niche Rich Female Gen Zers
- Xiaohongshu’s profit last year beat peers including Weibo
- The two co-founders have a combined fortune of $6 billion
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Teresa Cheung fired up her Xiaohongshu app, turned on her camera and dazzled her nearly 1.8 million online followers over a seven-hour livestream.
One moment, she was demonstrating a palette of eyeshadow: “This color is called ‘Love Letter’,” she said in Mandarin, touting a dark berry-colored shade. The next, she was reciting an excerpt from the poem A Valediction: of the Book by John Donne in perfect English: