Burberry’s Endless Luxury Turnaround Is a Very British Problem
- The company’s shares have more than halved in the past year
- CEO wants to diversify business categories and geographies
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Just about every chief executive who has run Burberry Group Plc has characterized the maker of the pricey trench coats with checked linings as the best of British luxury.
But that tag is doing little at the moment to lure potential buyers of high-end fashion — or investors.