Beer Sellers Use a Loophole to Break Into Weed Drinks Market

  • Unlikely alliance forms between booze and hemp industries
  • Marijuana firms say unregulated drinks threaten market share
THC beverages next to the fine wine cellar at Stew Leonard’s Wines and Spirits in Norwalk.Photographer: Joe Buglewicz/Bloomberg
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Cycling Frog says it will “get your head in the clouds.” Delta Light offers “euphoric, relaxing and calming effects.”

These canned drinks aren’t alcoholic, but they get buyers high because they’re infused with THC, the main psychoactive ingredient of the cannabis plant. These drinks, along with many others like them, are now being sold by alcohol distributors from Connecticut to Texas in a bid to counter dwindling sales of booze.