ServiceNow’s New Hiring Strategy: Poach From Salesforce
- Competition is increasing between the two software companies
- Marketing, sales and product executives have switched over
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ServiceNow Inc. has increased its workforce and expanded in enterprise software using a simple strategy: hire from its larger competitor, Salesforce Inc.
Over the last year, more of ServiceNow’s new employees have come from Salesforce than any other company, according to an analysis by Live Data Technologies for Bloomberg News. More than 240 Salesforce alumni were hired at ServiceNow in the last year, and over 820 in the last five years, the data show.