Netflix Says Users of Subscription Plan With Ads Hit 40 Million
Ad-plan subscribers amount to over 40% of the sign-ups in the countries that offer the plan.
Photographer: Donwilson Odhiambo/Getty ImagesThis article is for subscribers only.
Netflix Inc. said monthly active users of its advertising-supported subscription plan reached 40 million, and that it will launch an in-house ad technology platform to support this growing part of its business.
The number of users rose from 5 million a year ago, Amy Reinhard, the company’s president of advertising, said Wednesday in New York where Netflix was presenting its future programming lineup to potential sponsors. Ad-plan subscribers amount to over 40% of the sign-ups in the countries that offer the plan. The company has 270 million subscribers overall.