Hyperdrive

Tesla Board Rallies Retail Investors to Vote for Musk's $56 Billion Pay Package

Directors have hired an adviser and launched a website to secure the CEO’s compensation.

Vehicles at a Tesla store in Colma, California.

Photographer: David Paul Morris/Bloomberg
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Tesla Inc. is looking to woo its unusually large base of retail investors to get approval for Chief Executive Officer Elon Musk’s $56 billion pay package.

To help lead that drive, the company's board has hired a strategic adviser, according to a person familiar with the matter. To bolster the campaign, the adviser is working with an outside law firm, the person said.