Consumer
‘Mystery Meat’ in Cup Noodles Sells Out in Japan as Solo Product
- Nissin’s novel offering becomes viral hit in supermarkets
- New products are a way to keep up in growing global market
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Those spongy lumps of uncertain origin in instant cup noodles? Turns out consumers in Japan love them just as much as the main attraction.
Nissin Food Products Co. now sells one of its ingredients as “mystery meat,” a term popularized by customers of the cheap, quick meals. Each 200-gram (7-ounce) box — equivalent to 47 cup noodles’ worth of the chunks — retails for ¥650 ($4). On the back are various suggested recipes for the rehydrated protein, including pasta bolognese, a hamburger, or stuffed peppers.