Google Infuses Search With AI in a ‘Fully Revamped’ Experience
The company that became a verb is determined to keep its place as the world’s most popular search engine
Google is launching a new AI-infused search experience, changing what it means to “Google.”
Photographer: Jeff Chiu/AP PhotoFor nearly two years, Google has been locked in a race with OpenAI and others to bring generative artificial intelligence — which can answer complex questions in a conversational manner — to the public in a way that most consumers will actually adopt. On Tuesday, Google fired a clear shot at competitors, signaling it has no intention of losing its leading position as the world’s most popular search engine.
The act of “Googling,” which has been synonymous with search for the past two decades, will now become supercharged with the technology from Alphabet Inc.’s powerful AI model, Gemini, the company said at its annual developer conference in Mountain View, California.