Consumer
McDonald’s Will Offer a $5 Meal Deal to Lure Customers Back Into Stores
Franchisees have already rejected the plan once, so the fast-food chain is trying to sweeten the proposition
A McDonald's location in New York.
Photographer: Victor J. Blue/BloombergThis article is for subscribers only.
McDonald’s Corp. is looking to launch a $5 meal deal in the US that the burger chain is betting can lure penny-pinching consumers back in.
The deal could include a McChicken or a McDouble along with fries and a drink, according to a person familiar with the matter who spoke on the condition of anonymity. On the company’s first-quarter earnings call, Chief Executive Officer Chris Kempczinski said McDonald’s had to be “laser-focused on affordability” given how price-weary diners have become. The company’s results were weaker than expected.