Baidu Executive Quits After Reviving Toxic Work Culture Debate

WATCH: Baidu’s media relations chief is said to have resigned after posting a string of videos endorsing 24-7 work and making light of staff wellbeing.Bloomberg
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Baidu Inc.’s media relations chief has resigned after posting a string of videos endorsing 24-7 work and making light of staff wellbeing, reigniting a furor over the tech industry’s relentless “996” culture.

Qu Jing stepped down on Thursday, according to people familiar with the matter, after posting at least four videos in which she talked about keeping her phone on 24-7 and warned subordinates to toe the line. “I’m not your mother-in-law,” she said in one of the clips she posted to Douyin, China’s version of TikTok.