Apple to Power AI Tools With In-House Server Chips This Year

  • Company puts Mac-grade chips in data centers for fall launch
  • Apple to offer features using on-device and cloud approaches
CEO Tim Cook has said that Apple’s in-house chips will give it an advantage in AI.Photographer: David Paul Morris/Bloomberg
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Apple Inc. will deliver some of its upcoming artificial intelligence features this year via data centers equipped with its own in-house processors, part of a sweeping effort to infuse its devices with AI capabilities.

The company is placing high-end chips — similar to ones it designed for the Mac — in cloud-computing servers designed to process the most advanced AI tasks coming to Apple devices, according to people familiar with the matter. Simpler AI-related features will be processed directly on iPhones, iPads and Macs, said the people, who asked not to be identified because the plan is still under wraps.