Premier League Strikes Deal With Fanatics on Trading Cards
- US company wins yet another league from competitor Panini
- Multiyear agreement is set to begin in June of next year
Fans celebrate with Liverpool’s Harvey Elliott following a goal during the Premier League match between Liverpool FC and Tottenham Hotspur on May 5.
Photographer: Stu Forster/Getty Images
The English Premier League has agreed to a new exclusive trading card deal with Fanatics Inc. as the US sports merchandiser looks to expand its collectibles business abroad.
As part of the multiyear arrangement set to be announced on Wednesday, Fanatics will obtain the rights for the league and all 20 of its soccer clubs, including high-profile names such as Manchester United, Arsenal and Liverpool. The deal, which begins in June 2025, also covers card games and stickers.