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Tesla Sends Top Executive Back to China Amid Weak Sales

  • Zhu promoted to senior vice president automotive in April 2023
  • Tesla’s China shipments fell 18% in April amid price war
Tom ZhuPhotographer: VCG/Getty Images
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Tesla Inc. is sending executive Tom Zhu back to China, where he led the carmaker’s entry into the country, according to a person familiar with the matter.

Zhu, one of the company’s three named executive officers, was promoted to senior vice president of automotive in April 2023, a role in which he oversaw global production, sales, deliveries, service and the company’s factories from Tesla’s Austin headquarters. He previously had been based in China, heading the carmaker’s Asia Pacific operations.