Consumer
Starbucks’ Howard Schultz Tells Company Not to Make Excuses After Big Miss
- ‘There must be contrition and renewed focus’: LinkedIn post
- Chain faces China competition, budget-conscious customers
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Former Starbucks Corp. Chief Executive Officer Howard Schultz urged the coffee chain to own its shortcomings and fix operations following its biggest sales miss in years.
“At any company that misses badly, there must be contrition and renewed focus and discipline on the core,” he wrote in a post on LinkedIn on Sunday. “Own the shortcoming without the slightest semblance of an excuse.”