Crypto.com Wants to Sponsor More Sports After Formula One Miami
- Digital asset exchange says sports deals raise its visibility
- Crypto firms have sponsorships with various F1 racing teams
Crypto.com signage during the Singapore FinTech Festival in Singapore.
Photographer: Lionel Ng/BloombergThis article is for subscribers only.
Crypto.com aims to sponsor more sports after committing to be the title sponsor for Formula One’s Florida event, the Crypto.com Miami Grand Prix.
The digital-asset exchange is targeting sports as a catalyst to reach non-crypto enthusiasts and “will double down on our strategy,” Chief Marketing Officer Steven Kalifowitz told Bloomberg News ahead of race weekend.