Consumer
Walmart Launches Store-Brand Food Line in Bid for Gen Z Dollars
- Young buyers have helped grow private-label business
- Other retailers are expanding offerings of store brands
Walmart’s bettergoods line of store-brand groceries.
Source: Walmart Inc.
This article is for subscribers only.
Walmart Inc. is starting a new line of store-brand groceries, with an eye toward Gen Z shoppers who are prioritizing value.
The Bentonville, Arkansas-based company is calling the line bettergoods. It’s the retailer’s largest private-label grocery launch in two decades, with about 300 items across categories ranging from dairy to snacks, Walmart said in statement Tuesday.