Fitness Studio Barry’s Bootcamp Explores Strategic Options Including a Sale

Barry’s Bootcamp, best known for its high-intensity workouts, has renewed efforts to sell itself.

The company, which made a name for itself by combining intervals on a treadmill with strength training, is working with an adviser as it explores strategic options including a sale, people with knowledge of the matter said. It’s a repeat of a pre-pandemic effort in which a sale may have valued the company at $700 million, Bloomberg News reported in 2019. The company’s valuation expectations are now higher, one of the people said.