Google Seeks to Throw Out Ad Tech Antitrust Case Before Trial
- Tech giant says DOJ case ‘fabricated’ advertising markets
- Lawsuit seeks to force Google to sell part of ad tech business
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Alphabet Inc.’s Google asked a judge to toss the Justice Department’s lawsuit accusing it of monopolizing the technology used to buy and sell online advertising, arguing that the agency fabricated a market for the litigation but still failed to show that the tech giant controls at least 70% of it.
Google alleged that antitrust enforcers “made up markets specifically for this case” of display advertising shown on the open web. That leaves out important competitors like Meta Platforms Inc.’s Facebook and Instagram, Amazon.com Inc. and ByteDance Ltd.’s TikTok, who all compete with the search giant to sell ads online or in their apps, the company said in a court filing Friday.