EU Hits Fast-Fashion Giant Shein With New Digital Rules
- Firm founded in China now has its headquarters in Singapore
- EU says company has 45 million monthly users in 27-nation bloc
Shein has an average of more than 45 million monthly users in the EU.
Photographer: Yuki Iwamura/BloombergThis article is for subscribers only.
Fast-fashion firm Shein has been drawn under the scope of flagship European Union rules designed to clamp down on illegal and harmful content online, aimed at stopping the spread of counterfeit items on the platform.
Shein, which was founded in China but is now headquartered in Singapore, has an average of more than 45 million monthly users in the EU, meeting the threshold to be swept up by the bloc’s Digital Services Act, the European Commission said on Friday.