Notion’s Productivity Software Gets Used for Relationships, Journaling, Plant-Watering

The $10 billion company’s appeal in the tech world extends beyond its corporate customers. 

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Elizabeth Lin, a 31-year-old designer, likes to stay organized. So much so that she used the workplace productivity software from Notion Labs Inc. to plan her wedding in 2022, keeping track of everything from guest lists to venue options to pricing packages with a level of specificity not possible with a simple Excel spreadsheet.

Notion, valued at $10 billion, makes note-taking and project management software for the workplace, allowing people to create flexible tools like custom wikis and calendars within pages. Over the last year, the platform has also become increasingly popular for noncorporate use — not just for wedding planning but also for habit-tracking, budgeting and even plant care.