TikTok Halts ‘Lite’ Rewards Program, Fending Off EU Suspension
- Move comes ahead of threatened interim ban by regulator
- US Congress passed law on Tuesday paving way for selloff
This article is for subscribers only.
ByteDance Ltd.’s TikTok said it halted the controversial rewards program on its Lite app before European Union watchdogs carried out their threat to temporarily ban the feature over fears it could be addictive for children.
The Chinese-owned platform’s decision, announced on X, was welcomed by the EU’s bloc’s internal market commissioner, Thierry Breton. Earlier this week he warned of possible fines, a partial ban and series of ultimatums over a missing risk assessment and other paperwork over the rollout of the service in some EU states.