TikTok’s Crackdown on Ozempic Influencers Threatens Weight-Loss Drug Hype Machine
Creators say the rules are unfair and harmful to their businesses
WATCH: Pharma’s Weight-Loss Bonanza
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TikTok is trying to rein in the Ozempic hype.
The social media platform will effectively ban most weight loss-related content from appearing on its app starting next month, according to a sweeping new set of community guidelines published on its website last week. The app has become ground zero for weight-loss drug content, as patients looking for more information about popular medications such as Novo Nordisk A/S’s Wegovy and Eli Lilly & Co.’s Zepbound turn to social media for answers.