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Tesla Cuts Marketing Team in Reversal of Musk’s Ad Strategy
- Ongoing layoffs eliminate new ‘growth content’ team in US
- ‘The ads were far too generic,’ Musk says in post on X
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Tesla Inc. slashed a newly formed marketing team as part of companywide layoffs, reversing course from a traditional advertising push that Chief Executive Officer Elon Musk greenlighted less than a year ago.
The entire US “growth content” team, a group of about 40 employees overseen by senior manager Alex Ingram, was eliminated in the ongoing job cuts, according to people familiar with the matter. Ingram and Jorge Milburn, who led the global team, were dismissed, the people said. The company still has a small number of marketing staff in Europe, one person said.