Swiss Watch Exports Plunge as China and Hong Kong Demand Dries Up

Watch exports to China skid 42% to below 2020 levels
Demand for Swiss timepieces is cooling after pandemic boom

Swatch Group which makes the Omega and Longines brands hit a fresh 52-week low on Thursday.Photographer: Stefan Wermuth/Bloomberg

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By Andy Hoffman

April 18, 2024 at 7:23 AM UTC

Updated on

April 18, 2024 at 8:01 AM UTC

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Monthly Swiss watch exports suffered their biggest decline since 2020 as demand for premium and luxury timepieces in key markets including China and Hong Kong plunged.