Escobar Brother Barred by EU Court From Trademarking Family Name
- Brother of the late drug kingpin sought trademark in 2021
- Court says Spaniards link name with ‘crimes and suffering’
A mural of deceased drug lord Pablo Escobar in Medellin, Colombia.
Photographer: Raul Arboleda/AFP/Getty ImagesThis article is for subscribers only.
Pablo Escobar, the name of the late Colombian drug kingpin, can’t be registered as a trademark in the European Union after judges said that approving his brother’s bid would go against “principles of morality.”
The public “associate that name with drug trafficking and narco-terrorism and with the crimes and suffering resulting therefrom, rather than with his possible good deeds in favor of the poor in Colombia,” the EU’s General Court in Luxembourg said on Wednesday.