Spotify Says 25% of US, UK, Australia Subscribers Try Audiobooks
- Spotify listeners skew younger, with 57% age 18 to 34
- Certain subscribers receive 15 hours of listening per month
This article is for subscribers only.
Spotify Technology SA said one-quarter of paid users in the US, UK and Australia have started an audiobook as part of their subscriptions, a sign the Swedish audio streaming company is making headway in a growing market.
Of those users, 57% are 18 to 34, suggesting the format is especially appealing to younger generations of listeners.