Sephora Turns to Nike E-Commerce Exec to Overhaul China Business
- LVMH-owned retailer has seen losses in country since 2022
- Facing local competitors, dominant online platforms in country
Sephora has expanded to some 300 stores since entering China in 2005.
Photographer: Della Rollins/BloombergThis article is for subscribers only.
Sephora tapped Nike Inc.’s Asia e-commerce chief to lead its China operations, as the cosmetics retailer faces the challenge of turning around its ailing mainland business.
Ding Xia, who spent the past five years as Nike’s vice president and general manager of e-commerce for Asia Pacific and Latin America, will take Sephora “into its next phase of growth” as managing director for Greater China, Asia President Alia Gogi said in a statement Monday.