Food & Drinks
Heinz Hot Pink ‘Barbiecue’ Sauce Is Coming to Grills This Month
Barbie mania is not finished for the condiments specialist, whose limited-edition bottles will soon land in the UK and Spain. “Kenchup” could be next.
A tabletop setting straight out of Barbie’s Dreamhouse.
Source: Mattel
If you thought Barbie mania was over, think again. It has certainly not concluded for Kraft Heinz Co.
Nine months after the release of Barbie, which brought in more than $1.4 billion to become the highest-grossing film of 2023, the food maker has partnered with Mattel Inc. to produce “Barbiecue” sauce. The condiment is appropriately pink hued and emblazoned with the pony-tailed doll profile. If star Margot Robbie had worked a grill in the movie, the product would have had prime placement.