Masters Brings Golf and Business Elite Below the ‘Big Oak’ at Augusta National

  • ‘It’s a who’s who of celebrity and power,’ says one attendee
  • There’s no hiding for members who must wear green jackets
Jordan Spieth and Sahith Theegala mark their ball on the ninth green during the first round of the 2024 Masters Tournament at Augusta National Golf Club in Augusta, Georgia on April 11.Photographer: Warren Little/Getty Images
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At Augusta National Golf Club’s annual Masters Tournament, where the world’s best golfers are playing this week, the loud and ubiquitous displays of business and commerce that characterize most any other major sporting event are prohibited. There’s no sponsor’s brand on the leaderboard or corporate banners at the tees.

It’s a quiet, sophisticated suggestion that no business matters shall get in the way or ruin the natural sanctity of these hallowed grounds, whose lush hills, azaleas and dogwoods are as legendary as the golfers who have won the tournament’s prized green jacket.