Reddit Is Soliciting User Questions for Its Earnings Call Via Subreddit
A trader works during the Reddit Inc. initial public offering on the floor of the New York Stock Exchange.
Photographer: Michael Nagle/BloombergThis article is for subscribers only.
Reddit Inc.’s first earnings report since its public offering will take place May 7, the company said Thursday. Reddit will also solicit questions from users in a subreddit — r/RDDT — and answer them on the earnings call, in addition to the regular queries from analysts.
The social media giant, which went public in March, has involved its users at every step of its IPO. It set aside about 8% of shares for power users to participate in the offering, alongside institutional investors. Reddit’s decision to also involve them in earnings calls reflects how important the company thinks its users are to the business.