Muji Bets Its Minimalist Retail Will Work for Homes, Hotels
- New hotels may be added outside of Asia, in US and Europe
- Renovating houses in rural areas to promote local cultures
Muji is bringing its minimalist aesthetic to habitation.
Known for simple, monotone stationery, apparel and home goods, the Japanese retailer is betting that there’s just as much demand for no-frills homes and hotels, with plans to ramp up the number of Muji-style accommodations, both domestically and abroad.