Gucci Taps Vuitton Executive as Deputy CEO in Turnaround Push

Stefano Cantino to report to Gucci CEO Jean-Francois Palus
Change comes amid poor performance at Kering’s largest label

Stefano CantinoPhotographer: Stefania M. D’Alessandro/Getty Images

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By Angelina Rascouet

April 11, 2024 at 9:04 AM UTC

French luxury company Kering SA tapped a top executive from its better-performing rival — LVMH’s Louis Vuitton — to help turn around its struggling Gucci label.

Stefano Cantino, who most recently oversaw communication and image at Vuitton, will join Gucci from May 2 and report to Chief Executive Officer Jean-Francois Palus, the Italian fashion brand said in a statement Thursday.