Business of Sports

Fanatics Taps Mannings, Brady, Jeter for Sports-Fan Fest in NYC

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By Kim Bhasin

April 11, 2024 at 11:46 AM UTC

This article is for subscribers only.

Fanatics Inc. plans to premiere the centerpiece of its new events division with a flagship sports festival in August.

Fanatics is looking to replicate the success of New York Comic Con, the annual fan convention centered around comic book culture, in the sports sector with Fanatics Fest NYC. The three-day event will be held at the Javits Center in Manhattan from Aug. 16 to 18, with tickets going for between $20 and $400.