Starbucks Is Designing Quieter Stores to Make Sure It Gets Your Order Right
- Latest design will curb noise, making order-taking easier
- Chain is investing heavily in new car-friendly locations
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Starbucks Corp. doesn’t want you to have to shout to order your iced latte.
The coffee chain’s new and renovated stores include materials like baffles on the ceiling that help to reduce background noise and reverberations. That could make it easier for guests — especially those with hearing loss — to communicate while also dampening the din that can make it difficult for baristas to discern what customers are saying.