Citi Hires BlackRock’s Marketing Head to Push Brand to Clients

Citigroup Inc. hired BlackRock Inc.’s Alex Craddock to oversee its marketing and content work as the bank looks to sharpen what it’s advertising to clients while trying to lift returns.

Craddock, who initially joined BlackRock in 2015 and was most recently its global chief marketing officer, will be Citigroup’s chief marketing and content officer, according to a memo seen by Bloomberg News. Craddock, who also spent 12 years at payments giant Visa Inc., will report to David Livingstone, Citigroup’s chief client officer and former chief executive officer of Europe, the Middle East and Africa.