K-Pop Agencies Seek to Move Past BTS Era as New Stars Go Digital
- Current concerns on K-pop outlook appear excessive: HSBC
- Audience growth in Japan will be near-term key driver: GS
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K-pop music agencies are in need of a second act after an $8 billion equity rout sparked by concerns over falling album sales.
Hybe Co., SM Entertainment Co., JYP Entertainment Corp. and YG Entertainment Inc., whose shares are down as much as nearly 50% from a 2023 high, are looking to new acts, distribution deals and gains on streaming sites to revive their fortunes.