Consumer
Euro 2024 Will Help Beer Reign Over Cocktails This Summer
- Beer volumes expected to get boost from football tournament
- Spirit makers are still suffering from a pandemic hangover
Brewers including Carlsberg expect better weather to boost sales this summer after a washout last year that saw people avoid going to the pub and ultimately drink less beer.
Photographer: Michaela Rehle/BloombergThis article is for subscribers only.
The world’s biggest brewers are hoping warmer weather and major sports events this summer will help them recover from a “brutal” 2023 — but spirit makers could still face challenges for months to come.
Heineken NV, Carlsberg AS and Budweiser maker Anheuser-Busch InBev NV are among the beer companies that will benefit if good weather coincides with the Euro 2024 football tournament in June and July, analysts predict.