Finance
JPMorgan Creates Marketing Agency Built on Purchase Data
- Chase Media Solutions will help brands target bank’s customers
- Campaigns will typically take the form of cash-back offers
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JPMorgan Chase & Co. is creating a marketing business that will let brands tap into the firm’s trove of card data as they offer their wares to customers.
The new unit — Chase Media Solutions — will allow advertisers to target the bank’s customers based on their past purchase history, according to a statement. The lender has already designed 30-day campaigns for brands including Air Canada, Solo Stove, Blue Bottle and Whataburger, the statement said.