Commerce Startup Flip Raises $144 Million to Challenge TikTok
- Ad software firm AppLovin invested $50 million in commerce app
- App features video reviews of products made by other shoppers
Flip is trying to differentiate itself by offering only brand name products promoted via video reviews made by shoppers.
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Social commerce startup Flip — an online marketplace featuring product review videos made by shoppers — has raised $144 million in fresh funding as it seeks to take on the likes of Amazon and TikTok.
Led by Streamlined Ventures, the funding round brings Flip’s valuation to $1.05 billion and includes a $50 million investment from advertising software firm AppLovin Corp., the companies said Thursday.