The Independent Takes Control of BuzzFeed UK and HuffPost UK
- Deal also includes UK arms of HuffPost, Tasty and Seasoned
- BuzzFeed’s share price has gained after job cuts, asset sales
The Buzzfeed UK website.
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BuzzFeed Inc., once the poster child of disruptive online media, will hand what remains of its UK and Ireland operations to British news business Independent Digital News & Media Ltd. in a long-term licensing agreement.
The Independent will gain BuzzFeed UK’s website, commercial and editorial staff and back-end technology. The deal also includes the UK and Irish arms of BuzzFeed-owned operations HuffPost, food network Tasty, and Seasoned, a vertical targeted at Black audiences.