Nike Is Too Slow to Innovate, Says JD Sports Boss
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JD Sports Fashion Plc said sluggish innovation at Nike Inc. contributed to a slump in sales at the UK retail chain as consumers look to refresh their wardrobes.
“Nike has been so successful but they just stopped a little bit bringing in new stuff,” said Régis Schultz, JD Sports’ chief executive officer, in a call with reporters Thursday. “At the same time Adidas is doing very well, New Balance is doing very well.”