Iceland Tourism Underwhelms as Prices, Volcano Deter Travelers
- Bookings are tracking below Tourist Board’s estimates
- Inflation, volcanic eruptions cause travelers to think twice
Smoke and flowing lava during a volcanic eruption near Grindavik, Iceland on Jan. 14.
Source: Icelandic Department of Civil ProtectionThis article is for subscribers only.
Tourist bookings in Iceland are growing more slowly than forecast with travelers deterred by high prices and frequent volcanic eruptions near an inhabited area.
Bookings over the winter months have been as much as 15% below estimates, according to data compiled by the Icelandic Tourist Board.