Consumer
Bud Light Backlash Will Cost Brands Up to 15% of Shelf Space
- AB InBev likely to lose footage, while Molson brands rise
- Constellation’s Modelo has been gaining on Bud Light for years
Major grocery chains are starting an annual spring rite: reshuffling the alcohol aisle to give more space to top sellers.
Photographer: Andrew Harrer/BloombergThis article is for subscribers only.
Bud Light’s comeback hopes are about to get dashed in the beer aisle.
Major grocery chains are just starting an annual spring rite: reshuffling the alcohol aisle to give more space to top sellers. That reset means fewer feet of shelf space for Bud Light, which hasn’t fully recovered from a conservative-led backlash over its collaboration last year with transgender influencer Dylan Mulvaney.